The lack of young professionals in geodesy is one of the biggest and most current challenges facing our profession. Through Arbeitsplatz Erde (Workplace Earth), the #Weltvermesserer (#worldsurveyors) campaign and some initiatives in the Laender, significant financial, time and personnel resources as well as personal commitment are being invested to recruit young professionals. The AdV supports Arbeitsplatz Erde both in terms of content and finances and aims to make the job profiles in the field of geodesy and geoinformation better known in the sense of image-raising campaign.