Public Relations and Marketing Working Group (AK PRM)

The task of the Public Relations and Marketing Working Group (AK PRM) is to inform the interested public about the range of geographic reference data available throughout Germany and to develop uniform terms of purchase for the provision across all Laender of the geographic reference products of the Official Surveying and Mapping in Germany. To this end, the following topics are dealt with:

• ascertaining and documenting the state and society’s demand for geographic reference products
• analyzing users’ demands concerning the geographic reference data and spatial data services offered throughout Germany
• recommendations for the further development of the AdV fee policy
• adapting the sample licence agreements to the technical and legal advancements
• maintaining the corporate design of the Official Surveying and Mapping in Germany
• designing the AdV website
• providing information material (e.g. product brochures, flyers, product-related internet presentations)
• conducting public relations activities such as participation at trade fairs

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